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By the mid-Sixties, America's suburban culture was
firmly in place and the national population was
approaching 200 million. Cultural changes were
happening in all areas, from a growing
counter-culture among young Baby Boomers to
technologies such as artificial turf for sports
fields. AstroTurf was installed for the first time
in 1966, at the Houston Astrodome, ushering in an
era of sports domes built not in urban centers, but
the suburbs. It was also the year "Star Trek"
debuted on television.
Already in production for more than 30 years, the
1966 Chevrolet Suburban was in its final year of a
design generation that brought greater passenger
comfort, amenities and safety features – although a
deluxe heater was still a $53 option. The Suburban
was offered in a half-ton chassis, with 2WD or 4WD,
but it was still used primarily as a crew hauler and
fewer than 1,000 of the approximately 13,000
examples sold that year were ordered with 4WD.
Power for the '66 Suburban came in either inline-6
or V-8 forms, with the standard 230-cubic-inch
six-cylinder a more modern descendent of the "Stove
Bolt" six that was offered in the Suburban when it
was introduced. It was renowned for its durability
and over the years had cultivated a loyal following
among truck customers. Also available were two
versions of classic small-block V-8: a
283-cubic-inch engine rated at 175 horsepower and a
327-inch engine rated at 220 horsepower.
An increasing call for greater safety in passenger
vehicles saw the inclusion of safety belts, back-up
lights and dual-speed windshield wipers as standard
equipment in the Suburban for the first time. New
safety equipment would be included on the
next-generation model.
After more than 30 years on the market, the 1966
Suburban remained a utilitarian transporter with
room for many passengers, their cargo and excellent
towing capability. It was a combination that more
and more "civilian" customers were finding enticing
to support leisure activities such as boating,
camping and auto racing.
1966 CHEVROLET SUBURBAN FACTS
Body
style.............................................................................Two-door
with
tailgate or "barn doors"
Wheelbase............................................................................115
inches
Engine...................................................................................283-cubic-inch
(4.6L)
V-8
Horsepower..........................................................................175
at
4,400 rpm
Torque..................................................................................275
lb.-ft.
at 2,400 rpm
Transmission..........................................................................Three-speed
manual
Curb weight
(approx.)............................................................3,710
pounds
(2WD)
THE BOTTOM LINE: 1966 INCOME AND
PRICES (with 2010 inflation conversions)
Chevrolet Suburban (base
MSRP)..........................................$2,598
($17,642)
Median household
income.......................................................$7,400
($50,252)
Median house
price.................................................................$21,400($145,324)
Cost of a gallon of regular
gasoline...........................................$0.23
($1.56)
Cost of a loaf of
bread.............................................................$0.25
($1.70)
Cost of a movie
ticket..............................................................$1.20($8.15)
Average Major League
Baseball
salary....................................$17,664
($119,953)
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1966 Chevrolet Suburban High-boy
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